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Your checkout is leaving money on the table.

Fesona sees what your checkout can't — customer intent, risk, and the right moment to act. Private AI, generated on your data alone.

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Built for
Apparel Footwear Beauty Accessories
store.brandname.com/checkout
BRANDNAME
Oversized Linen Blazer
Size M · Oatmeal
$189.00
Wide-Leg Trouser
Size 8 · Black
$128.00
Subtotal$317.00
Shipping$12.00
Total$329.00
Fesona Intelligence
● Live
Cart Analysis
Cart value$534
CategoriesTops, Dresses
Size consistencyMixed sizing detected
Transaction Risk
HIGH RISK
EV Organic
$434
EV Checkout Link
$498
Basket riskHigh
Confidence0.94
Customer History
Average order value$247.00
Last purchase18 days ago
Lifetime value$712.54
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The Challenge

AI should be protecting your margins.

Retailers should embrace software that is predictive and dynamic. Legacy tools that interface with consumers are blunt, unfair, or don't scale. Fesona changes that.

22%

retailers satisfied with conversion rates

McKinsey

20–30%

average return rate in apparel and footwear categories

Industry average

30¢

lost per dollar of item value for every return processed

Incl. shipping, restocking, margin loss

Blanket customer engagement policies punish loyal customers and suppress conversion — they're not a strategy, they're a compromise.
Manual return management doesn't scale. Merchants lack real-time visibility into which orders carry the highest risk at the moment they matter most.
Generic AI tools train on pooled data from thousands of merchants — predicting your customers with someone else's history isn't intelligence, it's a guess.
Goal: Maximize the ROI of every transaction and predict demand — without harming loyal customers or compromising on data privacy.
Our Products

Two private plugins. One intelligent platform.

Each product runs as a dedicated plugin, trained entirely on your data — never shared with other merchants.

Checkout

Optimize transactions.
Lower your return rate.

An AI-powered checkout optimization layer that works intelligently at the point of purchase — without friction, blanket policies, or sacrificing customer loyalty.

  • Proprietary AI classifies individual orders and customer engagement — in real-time.
  • Intelligent and personalized — loyal customers are protected, never penalized.
  • Fully merchant-controlled rules — you define the thresholds, limits, and guardrails.
  • Trained exclusively on your e-commerce data. Models improve continuously as your store grows.
Private — invite only Join Waitlist
Signal

Know when your customers
will buy — before they do.

Purchase intent intelligence that combines your store's first-party behavioral data with macro economic signals to predict when and where a customer will convert next.

  • Predicts each customer's purchase timing, category, and preferred channel.
  • Augments your customer data with real-world macro signals — seasonality, trends, category cycles.
  • Drives smarter inventory planning, precision campaign timing, and personalized promotions.
  • Private, retailer-specific model — your predictions are built on your data alone.
Private — invite only Join Waitlist
How It Works

From raw data to retail intelligence.

Both products share the same private, three-layer intelligence platform. Your first-party store data combines with real-world market signals — producing precise, actionable outputs that are yours alone.

Data In
Your Store
  • Orders & transaction history
  • Customer behavior & segments
  • Return patterns & signals
  • Product catalog & categories
+ Market Signals
  • Economic indicators
  • Seasonal demand cycles
  • Category trend data
fesona

Private Intelligence Engine

Your model. Your instance.
Never shared across merchants.

Custom AI trained on your data
Continuous learning & improvement
Full isolation — zero data sharing
Intelligent Outputs

Checkout

  • Real-time customer risk scoring
  • Per-order AI classification
  • Margin protection at checkout

Signal

  • Purchase intent prediction
  • Timing & channel intelligence
  • Demand & inventory forecasting
The Platform

Private. AI-native. Built for your business.

Fesona products are never multi-tenant. Every merchant receives a fully isolated, private plugin instance — your data is not shared, pooled, or used to benefit anyone else.

100% data privacy

Your data is never shared with other merchants, pooled into a common dataset, or used to train models outside your instance. Every deployment is fully isolated.

Models trained on your data

No generic benchmarks. Fesona models learn from your orders, your customers, and your catalog — so predictions are accurate for your business, not an average.

Shopify-native integration

Installed as a private plugin — directly in your admin. No third-party redirects, separate logins, or middleware. It lives where your business runs.

Augmented with macro signals

Real-world economic indicators, seasonal trends, and category demand signals layer on top of your private data — adding precision without compromising privacy.

Get Early Access

Be next in line.

Both products are in private rollout with select Shopify retailers. Drop your email and we'll reach out.

No spam.

fesona

E-commerce intelligence for retailers. Private AI plugins built on your data.

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